Recovery-sensitive locals are making a concerted effort to create a sober "counter-culture" party vibe in Houston. Toward that end, and as the 2017 host home for The NFL Super Bowl LI, The Houston Recovery Initiative and The John Lucas Foundation have partnered to produce a clean, safe alternative festival event on Super Bowl Sunday, February 5, 2017.

The first-of-its-kind event, dubbed SoberBowl SuperFest, happens on game day as "a fresh alternative event to the usual parties held in conjunction with the Super Bowl" at White Oak Music Hall.

It's free, family friendly and features athletes, entertainers, musicians and food trucks.

SoberBowl is presented by the Houston Recovery Initiative and The John Lucas Foundation as "a high-profile display of the recovery lifestyle," according to a statement.

No alcohol, of course, will be sold at the event.

“This party is on par with the hottest parties that are happening in our city” said Sarah Bolton of The Right Step. “We want to show people that you can party hard without booze.”

For more information, visit the official SoberBowl SuperFest page here: http://www.soberbowlsuperfest.org/

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